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Ranked alternatives

Best loyalty apps for Square POS

Square merchants have a real choice: use the bundled program, or attach a loyalty tool that issues its own wallet pass. This page sets out the criteria first, then lists the tools, including the ones that are not ours.

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TL;DR

  • Square Loyalty is the obvious default for Square merchants because it is native and earns automatically at checkout, but it issues no wallet pass.
  • Snapss is the closest wallet-first competitor to Boutikio in this set, but it does not connect to Square, so it only appears here for merchants willing to run loyalty beside the till or change POS.
  • A separate loyalty app can issue Apple Wallet and Google Wallet passes and keep working if you change POS.
  • Boutikio appears last in this list deliberately: it is our product, and a listicle that ranks itself first is not useful for a decision.

All of them, side by side

Comparison drawn from each vendor's own published information.
Attribute Square Loyalty Snapss Loopy Loyalty Loyalzoo FaveCard Loyverse Thanx PassKit Boutikio
What it is Loyalty bundled with the Square point-of-sale ecosystem. A French customer-engagement, loyalty, and communication platform. Apple and Google Wallet digital stamp cards with a developer API. A loyalty platform with digital cards, points, tiers, and memberships. A digital loyalty card platform positioned as free, with no app for customers. A free point-of-sale with basic points loyalty. POS-integrated loyalty and CRM for multi-location brands. A wallet-pass platform with loyalty modules and a REST API. A standalone loyalty platform for local businesses.
Wallet passes No Apple or Google Wallet pass advertised Apple Wallet and Google Wallet loyalty cards, plus Android and Wear OS widgets and Google Pay Apple Wallet and Google Wallet Digital loyalty cards (including wallet-style cards) Apple Wallet and Google Wallet passes on paid plans No wallet pass advertised Not advertised as a wallet pass Apple Wallet and Google Wallet Apple Wallet and Google Wallet
POS connection Square only. SumUp, Hiboutik, L'Addition, Tactill. Limited POS integrations. POS integrations available. None by design. The card works standalone and staff scan QR codes with the FaveCard app. Native to the Loyverse POS only. Square, Toast, Clover, and Stripe. Not a POS-first product. No POS required. Square POS is the launch integration and is optional; no other POS connection is live.
Earning without a POS Not applicable: earning happens at Square checkout. Yes — markets "Scan ticket de caisse — boosté par l'IA" (AI-assisted receipt scanning) and a standalone Snapss Scanner mode for businesses with no POS. Not advertised. Not advertised. Not advertised. Not advertised. Not advertised. Not advertised. Yes — customers submit a receipt and Boutikio captures it for businesses with no POS.
Customer data Integrates with Square's built-in customer directory and CRM tools. Connectors for Salesforce, SAP, Zoho, and Monday; no built-in CRM is described on the site. Customer enrollment data and CSV export; not presented as a CRM. Customer management with promo messaging. Customer list, campaigns, surveys, and analytics; not presented as a CRM. Customer list inside the POS. Loyalty-focused CRM and member management. Pass and campaign infrastructure rather than a merchant CRM. Built-in CRM for loyalty activity and customer data.
Automated engagement Integrates with Square Marketing for email and text campaigns. Push notifications, including geolocated, plus "Snapss AI" for behaviour analysis and push timing. Card customisation and data export rather than automated lifecycle campaigns. Unlimited promo messages plus paid membership features. Campaigns, customer messages, surveys, and Google review requests on paid plans. No automated lifecycle engagement advertised. Customer campaigns based on purchase data. Pass updates and campaigns via the platform. Automated engagement after a visit or reward event.
Published pricing Square does not publish a standalone monthly price on its loyalty page; a 30-day free trial is advertised and plan comparison sits behind "Compare plans". Third-party comparisons commonly cite about 45 USD per month per location, which we could not confirm against Square's own pricing. Plus 49 EUR / month billed annually (59 EUR month-to-month), Enterprise 89 EUR / month annually (107 EUR monthly), Ultimate 499 EUR / month annually (599 EUR monthly). Annual billing saves 20%. Starter 25 USD / month or 250 USD / year; Growth 69 USD / month or 690 USD / year with 3 locations; Ultimate 95 USD / month or 950 USD / year. Annual billing saves 20%. Grow 77 USD / month, Smart 167 USD / month, and Multi at custom pricing, captured from Loyalzoo's pricing page. Free plan at 0 USD forever; Pro 29 EUR / month; Business 49 EUR / month; Multi 149 EUR / month including 3 locations (extra locations 39 EUR / month). The POS is free to use; loyalty is a basic built-in feature. Not published; sales-led pricing. Not published in detail; typically quoted. Not published in this phase.
Best for Single-location merchants who already run everything on Square and want rewards with no extra step at the counter. French SMEs that want wallet loyalty plus an app, push notifications, and receipt scanning, and that run one of its four supported POS systems. Merchants who want wallet stamp cards at a low published price, and developers who want an API. Established businesses that want points, tiers, and paid memberships together, and that can commit to a monthly plan. Price-sensitive merchants who want a free, no-POS loyalty card and only need wallet passes once the program proves itself. Very small merchants who want free points inside a free POS and do not need wallet passes. Multi-location brands that want loyalty tightly coupled to POS purchase data. Developers and platforms that need to issue wallet passes and build loyalty on top. Local businesses that want loyalty to run from a wallet pass, with or without a POS, and partners who run loyalty for multiple merchants from one account.

Sources: Square Loyalty (captured 2026-09-13), Snapss (captured 2026-09-13), Loopy Loyalty (captured 2026-09-13), Loyalzoo (captured 2026-09-13), FaveCard (captured 2026-09-13), Loyverse (captured 2026-09-13, reported via a third-party comparison and not re-verified against the vendor), Thanx (captured 2026-09-13, reported via a third-party comparison and not re-verified against the vendor), PassKit (captured 2026-09-13, reported via a third-party comparison and not re-verified against the vendor).

What should a Square merchant look for?

Five criteria decide the shortlist: whether the tool connects to Square or runs alongside it, whether it issues an Apple or Google Wallet pass, how a visit is recorded, whether it includes a CRM and automated follow-up, and whether pricing is published. Anything else is a preference, not a requirement.

  • Connection: native Square earning, or an independent program that runs beside the till.
  • Customer surface: wallet pass or a balance inside the vendor's own system.
  • Data and follow-up: built-in CRM and automation, or manual campaigns.

Which one is right for which Square merchant?

Square Loyalty suits merchants who want the lowest-friction option inside Square. Loopy Loyalty and Loyalzoo suit merchants who want wallet-based loyalty with published pricing. FaveCard suits merchants who want to start at zero cost. Snapss suits French merchants on its four supported POS systems, not Square. Boutikio suits merchants who want a Square connection plus wallet passes, no-POS earning, and a partner model.

  • Zero extra steps inside Square: Square Loyalty.
  • Lowest published wallet-card price: Loopy Loyalty from 25 USD per month.
  • Free to start: FaveCard's permanent free plan.
  • Closest wallet-first rival, but no Square connection: Snapss.
  • Wallet passes plus optional Square and partner multi-tenancy: Boutikio.

The options, one by one

Every entry shows strengths and weaknesses, because a list that hides the trade-offs is not usable for a decision. Boutikio appears last.

Square Loyalty

Vendor site

Loyalty bundled with the Square point-of-sale ecosystem.

Pricing
Square does not publish a standalone monthly price on its loyalty page; a 30-day free trial is advertised and plan comparison sits behind "Compare plans". Third-party comparisons commonly cite about 45 USD per month per location, which we could not confirm against Square's own pricing.
Wallet passes
No Apple or Google Wallet pass advertised
POS
Square only.

Strengths

  • Native to Square: points accrue at checkout with no extra hardware or scan step.
  • Included in the Square ecosystem alongside the customer directory and Square Marketing.

Trade-offs

  • Square only: it does not follow a merchant to another POS.
  • No Apple Wallet or Google Wallet pass, so loyalty lives inside Square rather than in the customer's wallet.

Best for: Single-location merchants who already run everything on Square and want rewards with no extra step at the counter.

Source: Square Loyalty, captured 2026-09-13. Read the full Square Loyalty comparison

Snapss

Vendor site

A French customer-engagement, loyalty, and communication platform.

Pricing
Plus 49 EUR / month billed annually (59 EUR month-to-month), Enterprise 89 EUR / month annually (107 EUR monthly), Ultimate 499 EUR / month annually (599 EUR monthly). Annual billing saves 20%.
Wallet passes
Apple Wallet and Google Wallet loyalty cards, plus Android and Wear OS widgets and Google Pay
POS
SumUp, Hiboutik, L'Addition, Tactill.

Strengths

  • Broadest French feature set of the direct competitors: wallet cards, branded app, geolocated push, and AI receipt scanning in one product.
  • Connected to four French POS systems plus Shopify, WooCommerce, PrestaShop, and Stripe.

Trade-offs

  • No Square connection, so it does not meet merchants standardising on Square.
  • The pricing ladder reaches 499 EUR per month at the top tier, and each tier caps cards per month, notifications per month, and admin seats, so volume quickly pushes a merchant up a tier or into add-on packs.

Best for: French SMEs that want wallet loyalty plus an app, push notifications, and receipt scanning, and that run one of its four supported POS systems.

Source: Snapss, captured 2026-09-13. Read the full Snapss comparison

Loopy Loyalty

Vendor site

Apple and Google Wallet digital stamp cards with a developer API.

Pricing
Starter 25 USD / month or 250 USD / year; Growth 69 USD / month or 690 USD / year with 3 locations; Ultimate 95 USD / month or 950 USD / year. Annual billing saves 20%.
Wallet passes
Apple Wallet and Google Wallet
POS
Limited POS integrations.

Strengths

  • Wallet-first from the ground up, with both Apple Wallet and Google Wallet cards.
  • A published, low entry price at 25 USD per month and a 20% annual discount.

Trade-offs

  • Cards stop working if the subscription lapses, so loyalty depends on continuous billing.
  • No receipt-capture path and limited POS integrations.

Best for: Merchants who want wallet stamp cards at a low published price, and developers who want an API.

Source: Loopy Loyalty, captured 2026-09-13.

Loyalzoo

Vendor site

A loyalty platform with digital cards, points, tiers, and memberships.

Pricing
Grow 77 USD / month, Smart 167 USD / month, and Multi at custom pricing, captured from Loyalzoo's pricing page.
Wallet passes
Digital loyalty cards (including wallet-style cards)
POS
POS integrations available.

Strengths

  • Publishes clear pricing in US dollars with no sales call needed for the entry tier.
  • Supports points, stamps, tiers, and paid memberships in one platform.

Trade-offs

  • No free tier, so the entry cost is a monthly commitment.
  • Wallet-pass specifics are less prominent than its card and membership features.

Best for: Established businesses that want points, tiers, and paid memberships together, and that can commit to a monthly plan.

Source: Loyalzoo, captured 2026-09-13. Read the full Loyalzoo comparison

FaveCard

Vendor site

A digital loyalty card platform positioned as free, with no app for customers.

Pricing
Free plan at 0 USD forever; Pro 29 EUR / month; Business 49 EUR / month; Multi 149 EUR / month including 3 locations (extra locations 39 EUR / month).
Wallet passes
Apple Wallet and Google Wallet passes on paid plans
POS
None by design. The card works standalone and staff scan QR codes with the FaveCard app.

Strengths

  • A genuinely permanent free plan lowers the cost of trying a digital loyalty card to zero.
  • No POS requirement, so it fits any counter regardless of till hardware.

Trade-offs

  • No POS integration, so earning cannot be tied to checkout automatically.
  • Apple and Google Wallet passes are paywalled above the free plan.

Best for: Price-sensitive merchants who want a free, no-POS loyalty card and only need wallet passes once the program proves itself.

Source: FaveCard, captured 2026-09-13. Read the full FaveCard comparison

Loyverse

Vendor site

A free point-of-sale with basic points loyalty.

Pricing
The POS is free to use; loyalty is a basic built-in feature.
Wallet passes
No wallet pass advertised
POS
Native to the Loyverse POS only.

Strengths

  • Free POS with points included, so the marginal cost of basic loyalty is zero.
  • Attractive if you are already choosing a POS and want points without a second tool.

Trade-offs

  • Not a digital stamp card platform and no wallet pass.
  • Loyalty is tied to the Loyverse POS.

Best for: Very small merchants who want free points inside a free POS and do not need wallet passes.

Source: Loyverse, captured 2026-09-13 (reported via a third-party comparison, not re-verified against the vendor).

Thanx

Vendor site

POS-integrated loyalty and CRM for multi-location brands.

Pricing
Not published; sales-led pricing.
Wallet passes
Not advertised as a wallet pass
POS
Square, Toast, Clover, and Stripe.

Strengths

  • Connects to several POS systems including Square, Toast, Clover, and Stripe.
  • A CRM-first loyalty product aimed at multi-location operations.

Trade-offs

  • Sales-led pricing with nothing published.
  • Aimed at larger operations rather than single local shops.

Best for: Multi-location brands that want loyalty tightly coupled to POS purchase data.

Source: Thanx, captured 2026-09-13 (reported via a third-party comparison, not re-verified against the vendor).

PassKit

Vendor site

A wallet-pass platform with loyalty modules and a REST API.

Pricing
Not published in detail; typically quoted.
Wallet passes
Apple Wallet and Google Wallet
POS
Not a POS-first product.

Strengths

  • Deep wallet-pass infrastructure and a REST API.
  • A natural fit for teams building their own loyalty product on top of passes.

Trade-offs

  • Infrastructure, not a ready-made merchant loyalty workflow.
  • No POS connection, receipt capture, or merchant CRM.

Best for: Developers and platforms that need to issue wallet passes and build loyalty on top.

Source: PassKit, captured 2026-09-13 (reported via a third-party comparison, not re-verified against the vendor).

Boutikio

Our product

A standalone loyalty platform for local businesses.

Pricing
Not published in this phase.
Wallet passes
Apple Wallet and Google Wallet
POS
No POS required. Square POS is the launch integration and is optional; no other POS connection is live.

Strengths

  • Works with no POS at all: phone scanning plus customer receipt capture.
  • Branded loyalty passes in Apple Wallet and Google Wallet.

Trade-offs

  • Square is the only POS connection available at launch; other POS integrations are planned, not live.
  • Pricing is not published on this site in this phase.

Best for: Local businesses that want loyalty to run from a wallet pass, with or without a POS, and partners who run loyalty for multiple merchants from one account.

Related pages

Square Loyalty alternative

What to consider when the bundled Square program is not enough.

Boutikio vs Square Loyalty

The full head-to-head, category by category.

Compare all platforms

Every comparison and alternative page in one place.

Frequently asked questions

What Square merchants ask when picking a loyalty app.

What is the best loyalty app for Square POS?

Square Loyalty is the simplest for merchants who are Square-only, because earning happens automatically at checkout. Merchants who want Apple Wallet or Google Wallet passes typically add a separate loyalty app such as Loopy Loyalty, Loyalzoo, FaveCard, or Boutikio.

Can I use a loyalty app that is not made by Square with Square POS?

Yes. Independent loyalty apps can run beside Square, issuing their own wallet passes and recording visits through a scan or a receipt.

Do any of these loyalty apps work without a POS?

Boutikio, FaveCard, and Snapss (listed on our comparison pages) support earning without a POS. Square Loyalty does not, because it depends on Square checkout.

Does Snapss work with Square POS?

No. Snapss connects to SumUp, Hiboutik, L'Addition, and Tactill, so it appears here as the closest wallet-first platform in the French market rather than as a Square integration.

Which loyalty app is cheapest for Square merchants?

FaveCard's permanent free plan is the lowest published entry point, while Loopy Loyalty publishes wallet cards from 25 USD per month and Loyalzoo starts at 77 USD per month. Pricing changes, so check each vendor's page.

Why is Boutikio listed last?

Because this is our own product. Ranking ourselves first in a list we wrote would weaken every other claim on the page, so the honest position is to describe fit and let you decide.

Ready to run loyalty from a wallet pass?

Start with phone scans or customer receipts, connect Square POS when it fits your setup, and keep customer data in one place.

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